July 5th, 2007 - Eye Tracking Article in Wired
Well, it’s a short news piece, but nonetheless my first byline in Wired News:
http://www.wired.com/gadgets/miscellaneous/news/2007/06/eyetracking
It’s about a pretty interesting eye tracking device developed at Queen’s University in Kingston, Ontario. It helps advertisers understand when media is getting noticed by tracking the presence of the “red-eye” effect in the images it records.
July 31st, 2007 at 9:23 am
Grats, Dan. Nice to see your byline in Wired News. Interesting article too — as are the comments questioning the privacy issues around more cameras in the public space.
August 14th, 2007 at 2:11 am
I couldn’t understand some parts of this article , but I guess I just need to check some more resources regarding this, because it sounds interesting.
March 18th, 2008 at 2:06 pm
Definitely interesting. I have heard about the eyetracking devices used to track eye movements for on screen computer ads, but this is news to me. I agree that this may impose privacy issues, or at least it should. Seems like corporations will stop at nothing to extract every last penny out of every consumer on the planet.
March 24th, 2008 at 10:43 am
Very interesting technology and article but the the cameras are not cameras per se from what I gather, they are more like scanners counting the number of looks/glances an advertising media is getting.