Archive for July, 2007
July 5th, 2007 - Eye Tracking Article in Wired
Well, it’s a short news piece, but nonetheless my first byline in Wired News:
http://www.wired.com/gadgets/miscellaneous/news/2007/06/eyetracking
It’s about a pretty interesting eye tracking device developed at Queen’s University in Kingston, Ontario. It helps advertisers understand when media is getting noticed by tracking the presence of the “red-eye” effect in the images it records.