February 24th, 2007 - New Australian Website Statistics Available
Alexa, an Amazon-owned provider of web usage data, recently made changes to their reporting tools at www.alexa.com to include regional data. What does this mean to Australians? Well, where formerly Alexa let us know that nine.msn.au was the 522nd most popular website in the world, now we can see that it’s the 8th most popular site in Australia.
Alexa has been used for years by web marketers to estimate the popularity of web sites (both friend and foe), but never before has this data been available on a regional basis. These free tools also now show the regional breakdown of the site, other sites visited by the same users, and estimated page views. A review of Australia’s top 100 most popular sites reveals the following:
- The battle for search supremacy between Google, Yahoo and MSN is no small-stakes game. Google.com.au holds the top spot, with Google.com ranking fourth behind Yahoo.com and MSN.com.
- The explosion of user-submitted content sites has taken hold in Australia. Gone are the days of a staff of content writers and web producers carefully crafting the day’s material. As with many other countries, Australians prefer to craft their own messages and are doing it through community-driven sites like Myspace (#6), YouTube (#7), WikiPedia (#10), Blogger (#13), Rebo (18), Flickr (#20) and Digg (#29).
- Local news, media and weather sites are quite popular, with ninemsn.com.au (#8) and news.com.au (#12) leading the pack.
- ANZ Bank tops the financial services sector, with ANZ.com ranked as Australia’s 25th most popular site
- Many Australian web surfers have something different than news and weather in mind. AdultFriendFinder.com, labeled “the world’s largest sex and swinger personals community” hits the list at #67, while Torrentspy, a site for finding and downloading torrent files (many containing illegally copied movies and music) is #68.
April 13th, 2007 at 3:09 am
Yeah just saw the top 100 sites in Australia Dan did you note that SMH is number 15 in this listing
Very Cool
Vita
April 13th, 2007 at 3:39 am
Hi Vita. I did indeed. It’s great that the Next technology section appears in both The Age and The Morning Herald. Lots of eyeballs.
May 2nd, 2007 at 2:06 am
Mmmm….. just popped in and saw you had left me a comment Dan … Yeah very cool SMH and the Age fab
Yeah this is very good.
Vita
February 19th, 2008 at 9:45 am
Interesting statistics from the other side of the globe!
March 9th, 2008 at 1:57 pm
Thanks for the info. I should be checking Alexa more often than I do.
March 29th, 2008 at 2:11 pm
Not so different than over here in the US! The world is small…
July 6th, 2008 at 11:32 am
I couldn’t understand some parts of this article , but I guess I just need to check some more resources regarding this, because it sounds interesting.