December 25th, 2006 - New article on SEO Best Practices

I’ve got a new article on SEO best practices that is availabe online. Thanks to the excellent editorial team over at BizTech magazine. BizTech is an online and offline publication distributed to small business IT managers throughout the US each month. This is the first article I’ve written for them, though more are in the works and we’ve discussed the possibility of my participation in an online webinar. Termed “Search Warrant” the article illustrates how, among other things a client of ours was able to improve online lead generation by 600% year over year. Catered to an audience that is fairly new to search engine optimization, the article includes a number of SEO best practices for site managers to consider. Here’s the opening paragraph… Search Warrant If you want would-be customers to find you on the Web, try these tips to make your site search-engine friendly. By Dan Skeen It’s the dreaded question that inevitably comes from a senior manager with some spare time and a Web browser: “Why aren’t we No. 1 in Google?” The landscape is competitive, but if the Web server falls into your area of responsibility, you’re most likely accountable for ensuring that your Web site shows up prominently when prospective customers or clients type keywords into the popular search sites, a pursuit known as search engine optimization, or SEO.

http://www.biztechmagazine.com/article.asp?item_id=160

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