December 25th, 2006 - Article on SEO Copywriting at Marketingprofs.com
Thanks to the editorial team at www.marketingprofs.com I have a new article available online. If you’re unfamiliar with the site Marketingprofs is a subscription-based site devoted to a wide range of marketing issues. It has a loyal audience of marketing professionals.
My article on SEO copywriting deals with the sometimes-tough transition from non-SEO copywriting to SEO copywriting within a typical marketing department. It devotes some ink to pragmatic tips to help you walk the line between search-friendly and human-readable copy.
Here’s the first paragraph:
“The aggressive drive to be the number-one search result in Google continues to change the nature of communication. No one is feeling that more than today’s copywriters. In less than a decade, many copywriters have fundamentally changed, or felt pressured to change, their approach to the craft. They have learned that some traditional communications tactics don’t register well with a greasy machine named Googlebot.”
Read the full Dan Skeen SEO Copywriting article.