December 25th, 2006 - Landing Page Optimization - Article on BizTech
I recently wrote an article for BizTech magazine on Landing Page Optimization. It walks through some of the basics for positioning a page well for search engine optimization. It includes some tips for keyword research and SEO copywriting. One could write a book on any of these topics so I needed to address them at a very high level in the article.
Here’s the lead:
Landing Page Optimization
Using SEO to Build Search Referrals
By Dan Skeen
So, the CEO thinks your company Web site is optimized to attract search engine traffic because when he types the company name into Google your home page is listed at the top of the search results.
Of course, that’s an important (if sometimes effortless) achievement. But unless you’re Home Depot or McDonalds, don’t count on your brand name as your main source of search engine traffic. Consider this: The term “office furniture” gets searched 15 times more often than “Herman Miller,” and “car insurance” gets queried 22 times for each “GEICO” search.
Read the full “Landing Page Optimization” article.