December 25th, 2006 - Flash to html – SEO Tips
There’s plenty of commentary out there about the drawbacks of Flash-based sites when it comes to search engine optimization. In a nutshell, search engine spiders cannot read most of the text, and cannot interpret the linking structure between individual pages. A typical Flash site shows up in Google as one page (the home page) that is nowhere near as high in search rankings as it would be if the same screen was built in html.
What’s the difference? Consider the results we achieved for a client recently. We were able to reduce their use of Flash without losing any graphic appeal. Most of their work in Flash could be replicated in search-friendly html. We used an html template to frame some of the Flash animations, and it looks great. In the meantime, here’s what the site achieved in one month:
- Whereas Google had previously only indexed (recognized) 4 pages from the site, Google now indexes 87 pages.
- There has been a significant boost in the site’s rankings for their target keyword searches. We saw huge improvements across the board, including one key search phrase that went from >100 to 4th overall.
- Between May and June 2005, traffic from organic searches rose 77%
July 24th, 2008 at 7:22 pm
I couldn’t understand some parts of this article , but I guess I just need to check some more resources regarding this, because it sounds interesting.